A hotshot freight carrier with two decades of industry experience needed a professional web presence from scratch. We built the site and the local SEO to put Earl in front of shippers across the Midwest and South.
Overview
EW Services LLC is a hotshot freight carrier based in Kansas City, Missouri, run by owner-operator Earl Wilson. With two decades in towing and transportation — including running his own towing company and hauling freight under another carrier's authority — Earl struck out on his own with EW Services, handling every load personally from quote to delivery.
The company is licensed and bonded (MC-46125137, DOT-5459852) and focused on hotshot cargo transportation, regional freight hauling, and shipper & carrier solutions with capacity up to 14,000 lbs, serving the Midwest and Southern United States rather than trying to be a nationwide generalist.
As a newly independent operation, EW Services had no web presence of its own — meaning shippers and carriers searching for a dependable hotshot hauler in the Midwest/South had no way to find Earl directly, despite his two decades of hands-on experience. Getting found online for the first time, and standing out for the hands-on, personal-service approach that sets him apart from larger faceless carriers, was the whole project.
We built a site structured around exactly what a shipper needs to decide quickly: the services on offer, the service area, and why Earl — not a call center — is who answers the phone. That got paired with a fully filled-out Google Business Profile and local SEO aimed at the Midwest and Southern routes EW Services actually runs.
What we did
- New website designed and built from scratch, structured around the services, service area and Earl's hands-on reputation
- Google Business Profile claimed, verified and fully filled out
- Local SEO targeting the Midwest and Southern U.S. service area EW Services actually serves
- On-page content built around hotshot cargo transportation, regional freight hauling, and shipper & carrier solutions up to 14,000 lbs
- Tracking set up so leads and calls are measurable
“A placeholder testimonial from the business owner goes here — a couple of sentences about the work and the outcome. Swap it for a real quote.”